(10) Interac Payments App
Project goal
Solvers has helped to create PC Financial, a new part of the PC portfolio of brands. Establishing a digital presence by creating digital branding and delivering bank apps on all major digital platforms.
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Synopsis
The new web site is LCL's central identity hub communicating the company's story, mission and values, culture, its stance towards responsibility, investor relations and brand-related news. The Solvers team has developed a complex research program for Loblaw to compartmentalise and prioritise each persona's problems and ways of achieving success in communicating with them. From first-time job seekers, and the general public to vendors, franchise seekers, journalists, investors, and skilled job seekers, the new Loblaw website features inspiring and engaging communication that wins hearts and achieves business goals.
